Our Story

W | Teeth Whitening was founded on the belief that everyone deserves to have a beautiful smile. Smiles are our first facial expressions and the universal sign of happiness. We are a small team of creative, passionate thinkers based in Soho, NYC. W | Teeth Whitening helps to whiten teeth without causing sensitivity, pain, or discomfort. Using only the highest quality ingredients, we have crafted a teeth whitening system that drastically cuts down the time and expensive cost of traditional painful whitening procedures commonly performed in a dental clinic. Our mission is to give women the unparalleled feelings of confidence that’s synonymous with a perfect smile, all in the comfort of your own home. Smile big, shine bright, and show off your pearly whites with W | Teeth Whitening.